Fukuoka-based spicy mentaiko maker Fukuya has opened a Japanese restaurant specializing in mentaiko dishes in Hong Kong. Called Tararanya, the restaurant is Fukuya’s first overseas. It aims to expand its sales channels while promoting “mentaiko culture”. Located in the bustling Causeway Bay district, the restaurant will be operated by a wholly-owned local subsidiary. Dishes include mentaiko tamagoyaki, sushi and potato salad, and about 40% of the menu contains mentaiko. Fukuya has set a monthly sales target of ¥5.5 million. This is Fukuya’s first foray overseas since it established a subsidiary in Singapore last April to conduct mail order sales of mentaiko. Source: Nishinippon Shimbun 3/13
