Umakacchan, House Food Group’s pork-flavored instant ramen, turned 35 on Sep. 12. According to the company, it has been the best-selling instant ramen in Kyushu since it went on sale in 1979. Before that, Tokyo-based House struggled in the Kyushu market with its soy flavored soup. It sent an employee from the quality assurance department to sample ramen from around Kyushu and determine what the locals liked. Instead of developing a product that might have wider appeal, House decided to develop a tonkotsu (pork bone) broth and infused the seasoning with the distinctive aroma of Kyushu tonkotsu. Umakacchan is now sold in 29 varieties in western Japan, primarily in Kyushu. Source: Nishinippon Shimbun 9/17
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